EMPOWER US
PROJECT
Empower Us is a community-based, Medicaid health initiative to inspire women, men and families to take preventive action around key health issues that impact underserved communities. EmPowerUs demonstrates this in partnership with MeridianHealth who understands that improving your health is not easy and cannot be achieved alone.
THE BRIEF
The 2020 MeridianHealth magazine will brought the best of MeridianHealth to the forefront for Illinois target audiences. The
bi-lingual magazine integrated.
MeridianHealth’s 2020 priority focus areas via “user-friendly,” practical lifestyle-driven articles. The features included important health information tips in priority health areas, Social Determinants of Health community resources, and links to care spotlights from providers and partners.
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The magazine was distributed at targeted events across Illinois.
SERVICES
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Creative Direction
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Graphic Design
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Layout
THE SOLUTION
The goal for the magazine was NOT to look like a “typical” health publication. Instead we stepped outside the box and created an appeal as a lifestyle aspiration brand, while honoring the brand of Meridian Health.
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The direction was to grab the attention of the target audience visually and
in message, and easily break down sometimes complex content in a simple and relevant manner.
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The 36-page publication can be viewed below in it's entirety,
Click below cover to view the full publication.
Below is a quick glance at a few of the publication spreads.
